Seeding Success works with community partners to improve student outcomes in Memphis, Tennessee.

“All of those things can work together for better outcomes”

Seeding Success works with partners throughout the community – from the classroom to higher education to policy – to improve student outcomes in Memphis, Tennessee.

Read more stories of impact from the StriveTogether Cradle to Career Network.

Eleven percent.

It was a challenging number to comprehend for more than 400 high school seniors at a GradNation summit in Memphis, Tenn. Jaws dropped when they learned that only 11 percent of their peers were ready for college and only 55 percent actually enrolled in education opportunities beyond high school graduation.

Throughout the event, students engaged with baseline education data in Shelby County, shared their reactions and addressed barriers to going to and succeeding in college.

Students agreed that, above anything else, they needed more support. So that’s exactly what Seeding Success and local community partners set out to provide, while helping high school seniors to enroll in the Tennessee Promise—a new state program offering two years of free community college for every high school graduate in the state.

“The education sector is tasked with solving many complex problems but too few entities are taking those problems on, and even fewer collectively,” said Mark Sturgis, executive director of local collective impact partnership, Seeding Success. “We were really well positioned to support this work in Shelby County.”

From August until November 2014, Seeding Success and its partners focused on targeted outreach, media awareness and community-wide events. Leadership Memphis, a Seeding Success partner that leads the Post-Secondary Access Network, secured funds to launch a public campaign with yard signs and community calendar listing where parents could get support completing FAFSA applications from after-school programs and church groups.

“TN Promise is a huge policy lever for increasing access to post-secondary opportunities,” Sturgis said. “Both the community and school system put forth tremendous effort to help families take advantage.”

But perhaps the most important effort was weekly reporting from Shelby County Schools and Seeding Success to look at TN Promise enrollment and FAFSA completion by school. After looking through these reports each week, the partners and schools were able to better target outreach to students who needed additional support.

“There was public reporting within the system and among principals and leadership so everybody who was concerned knew where each high school was in enrollment,” said Dr. Adriane Williams, Seeding Success director of collaborative action.  

In the first year of TN Promise, 60 percent of Shelby County Seniors remained enrolled by the Feb. 15 FAFSA application deadline; the prior year only 48 percent had completed FAFSAs by that point. As of June, 83 percent had completed FAFSAs. In 2013, only 55 percent of high school seniors in Shelby County enrolled in a post-secondary opportunity. Increased FAFSA completion means more students are on the pathway to fall 2015 enrollment.

“The TN Promise enrollment number was really shocking to a lot of people. We’re not considered particularly high performing in the state, so it was a celebratory moment for us,” Williams said.

Based on the TN Promise enrollment success, partners have used similar data practices to help students complete their FAFSAs. The partnership will also help students to submit post-secondary applications and show up prepared – all of which help with their cradle to career path.

Shared community outcomes through results-based leadership 

After the former Memphis superintendent visited the StrivePartnership in Cincinnati and Northern Kentucky, community leaders wanted to figure out how to replicate the partnership’s collective impact model in Shelby County. The community already had a cradle to career leadership organization, PeopleFirst, but lacked the on the ground facilitation and data functions critical to success. The ability of community leaders to leverage the strength of the existing local efforts and reinforce it with the StriveTogether framework and Theory of Action, led to the formal launch of Seeding Success.

Leaders worked to get the right stakeholders and partners at the table before quickly adding a continuous improvement director to build data into its core values. Today, the partnership has five full-time staff and six collaborative action networks focused on kindergarten readiness, third-grade reading, college and career readiness, opportunity youth, post-secondary access, and post-secondary attainment.

“For me, it’s been intriguing and fulfilling work,” said Sturgis, who is a former teacher. “From the classroom to higher education to policy, it’s given me an opportunity to really see how all of those things can work together for better outcomes. It’s an ideal world of learning for me.”

Through the StriveTogether Cradle to Career Network, of which Seeding Success is a partnership, that world extends to more than 60 communities throughout the United States. Local partnerships join a network of collective impact professionals working in their communities to improve education outcomes from cradle to career.

Seeding Success has also been involved in focus groups to share their work with other communities throughout the country, and was one of five Cradle to Career partnerships to participate in a results-based leadership program through StriveTogether and the Annie E. Casey foundation.

“That leadership training has transformed my work personally and led to a number of improvements across the partnership,” Williams said. “We would not have had that opportunity without being part of the network.

“It’s been enriching to be a part of the StriveTogether Cradle to Career Network. The more I learn about what other people are doing, the more personal relationships I develop with partnership staff across the country, and the more feedback we get about the work we’re doing, the stronger we get. StriveTogether offers useful opportunities to better serve our community.”

Continuously using data to drive results 

For the greatest improvements on student outcomes, Seeding Success helps its partners use data throughout its work. By walking through process maps and identifying key indicators, Seeding Success helps partners to examine data and create strategies and interventions to drive improvement.

“We’re getting more and more people speaking about engaging in continuous improvement,” Williams said. “There are people in the community who would really like to see things change. We’re presenting them with a way to do that and they are responding to it.”

To ensure high-quality throughout the work, partners who wish to access student-level data must first complete a 5-hour online training and a day-long, in-person training on the continuous improvement process and standards for data sharing. The data workshops cover continuous improvement, ethics and FERPA, access and interpretation, and acting effectively, which are categories Seeding Success borrowed from the Data Quality Campaign.

Memphis Athletic Ministries, a local organization that hosts after-school programs, matches students with mentors and organizes sports leagues, asked Seeding Success to train 30 employees in continuous improvement.

Looking through attendance data for their after-school program participants, Memphis Athletic Ministries was shocked to learn that some of their students who showed up daily for programming had very poor school attendance. It was a game-changer.

“They’ve already come up with an attendance policy, and they’re coming up with ways to have conversations with kids about attendance on a weekly basis,” Williams said. “They’re thinking about how they’ll develop their interventions around attendance and are now starting to get behavior data so they can work on that, too.”

And recently, Memphis Athletic Ministries presented their findings to their fellow Seeding Success partners.

“They talked to partners about how they’re using the data and what they’ve learned,” Williams said. “They stood up and said, ‘This is what we’re doing about this challenge.’ That really galvanized the rest of the group.”

Continuous improvement is integrated into the work of Seeding Success beginning with the data use training. It appears regularly in network meetings where members are reminded of where in the cycle they are as they work on specific strategies. And it informs individual consultations with partner agencies who are seeking to change their operations to be more aligned with the Seeding Success continuous improvement process.

For example, through the TN Promise and FAFSA project, Seeding Success and its partners tracked and regularly examined data, and adjusted efforts based on what they saw.

Using continuous improvement is not only leading to results with students, but improving the partnership as a whole.

 “At our meetings now, people are starting to trust each other, coming in and being very honest about their challenges and their numbers,” Williams said. “We had partners come in to say they only had two people show up to an event. That is a rare thing. Nobody reports that publicly, but here they share with everyone. And they say, ‘This is the truth of it. Now how do we fix it?’ That turning point is happening across our network, which will help us move to the next level.”

The partnership credits those successes to intentional data use, collective goals, talented staff, and determined partners.

“We learn everyday about our work, and apply the same principles of improvement to ourselves that we do to our partners,” Sturgis said. In this way we hope to lead by example, and push the demands of rigorous collective impact back on ourselves.”

About Seeding Success

Seeding Success is a diverse partnership representing K-12 institutions, not-for-profits, business, health, civic, faith and philanthropic organizations that are committed to fearlessly pursuing education outcomes for children in Shelby County, Tennessee. Each organization in the partnership agrees to focus on a common set of goals and to work through a collaborative action process together with other sectors. Seeding Success is an Emerging member of the StriveTogether Cradle to Career Network

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