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tomás bilbao
Vice President, Marketing and Communication
Tomás Bilbao joined StriveTogether in 2024 as vice president of marketing and communication. In this capacity, he sets and oversees the implementation of marketing and communication strategy designed to increase demand and awareness for a new civic infrastructure. Tomás leads a team of highly capable and committed marketing and communications professionals who help advance a powerful national movement for change.
Prior to joining StriveTogether, Tomás led marketing and communications teams in both the K-12 and postsecondary spaces. As executive director of branding and communications at Thunderbird School of Global Management, he played a key role in the school’s turnaround following its acquisition by Arizona State University, where he helped launch the 100 Million Learners initiative, providing free management training to learners around the world in their native languages. Prior to working in the education space, Tomás led a public policy campaign credited with facilitating the historic change in U.S. policy toward Cuba announced in December 2014. In that role, Tomás helped found Cuba’s first non-governmental training center, helping independent Cuban entrepreneurs improve economic mobility for their families.
Tomás holds a bachelor’s in international studies from American University and a Master of Business Administration from Northwestern University in Evanston, Illinois. He lives in Los Angeles, California, with his wife and two boys.
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